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My Role - Lead UX Designer
Challenge:
Higher Studies is a big step and no one would like to get stuck in a university or program that they do not like. Due to the abundance of knowledge on the internet on this front, accuracy is difficult to judge.
Solution:
A collaborative platform that lets prospective students connect with current students of any university. People can interact in the form of public questions as well as personal chats. To make this application more informative, we added an AI feature “UniHelp” that guides a student to recognize programs and universities that would be better aligned with their interests.
Result:
The application was successfully designed and tested! Owing to the large percentage of international students who pursue their higher studies in the USA, this would impact a large chunk of people. This app would also impact the American students as well as parents who make informed decisions about their child’s higher education.
Every year thousands of people from all around the world apply to universities and colleges in pursuit of their dreams and studying further to achieve success in their career. Every one aims to get selected in the perfect university and courses which will make their skill set stronger. However, this journey becomes difficult when one has insufficient knowledge about how to make such an important decision.
Moreover, for international students understanding the environment in a completely different country is confusing. Many times such circumstances lead to either a cumbersome struggle or a wrong decision.
Crown’s InfoLink is a flagship in fleet management and data analysis. We were challenged to come up with a concept design to enhance InfoLink’s features and benefit the Forklift operators as well as the Warehouse managers.
(Unfortunately, my team(Mia, Kartik and I) faced both - Mia was actually a visual Designer, but due to lack of accurate knowledge pursued HCI, an interaction design course. Kartik and I are from India and we know how troublesome it is to get knowledge about the universities and programs of USA colleges.) This made us realize that this lack of information is a major problem and can be solved using technology!
Students, especially international students, and lastly parents.
Our aim is to use technology to guide students to make the best decision for their careers.
Therefore we began focusing on:
We conducted 9 telephonic or face-to-face interviews and a google survey to gain the scale of the problem:
“I would like reviews from current students, job statistics, assistantship opportunities, detailed course information before joining any program.”
“For selecting universities, I need to know about how safe is it to live off-campus and how is local transport.”
“Finding legitimate information from authenticated sources is a problem most of us faced.”
“I want to know about key professors and advisors so that I would have a good understanding of the program and can start networking.”
Using Affinity Mapping we organized the entire set of data and made ready our final requirements. We envision to create a one-stop solution for all aspiring students to:
Crown Equipment has many competitors and to give them an edge we wanted to understand their what their competitors were already offering.
We realized that all companies are:
We conducted 9 telephonic or face-to-face interviews and a google survey to gain the scale of the problem:
“I would like reviews from current students, job statistics, assistantship opportunities, detailed course information before joining any program.”
“For selecting universities, I need to know about how safe is it to live off-campus and how is local transport.”
“Finding legitimate information from authenticated sources is a problem most of us faced.”
“I want to know about key professors and advisors so that I would have a good understanding of the program and can start networking.”
Using Affinity Mapping we organized the entire set of data and made ready our final requirements. We envision to create a one-stop solution for all aspiring students to:
Alice would use our Application in situations like:
Alice is starting to worry about her future after high school. She has no one to advise her and no clue how to go about searching for a university to apply to. She overhears other students explaining how they made their choices all day. She finds out about EduAssist while riding the school bus home. Once she gets home, she looks up the website and creates an account to start her search for a university. Through this web application, she can filter schools by their location, degree programs, tuition and much more! There is also a forum/chat feature that allows her to communicate with current students at their respective university.
We created another Scenario where Mike, a current student interacts with the application:
Sometimes, Mike meets with students in-person to discuss classes or other issues students are having at school. Other times he uses EduAssist to get help with his coursework while on the road. He didn’t have anyone to help him so now he wants to give back any way he can. He also uses EduAssist to advise, encourage, and answer questions from all of the students interested in his university, athletic programs, and degree programs. When using EduAssist he only reaches out to students who are interested in what he has to share. This prevents him from having to repeatedly market to a crowd that is not interested and saves him time.
Alice would use our Application in situations like:
Alice is starting to worry about her future after high school. She has no one to advise her and no clue how to go about searching for a university to apply to. She overhears other students explaining how they made their choices all day. She finds out about EduAssist while riding the school bus home. Once she gets home, she looks up the website and creates an account to start her search for a university. Through this web application, she can filter schools by their location, degree programs, tuition and much more! There is also a forum/chat feature that allows her to communicate with current students at their respective university.
We created another Scenario where Mike, a current student interacts with the application:
Sometimes, Mike meets with students in-person to discuss classes or other issues students are having at school. Other times he uses EduAssist to get help with his coursework while on the road. He didn’t have anyone to help him so now he wants to give back any way he can. He also uses EduAssist to advise, encourage, and answer questions from all of the students interested in his university, athletic programs, and degree programs. When using EduAssist he only reaches out to students who are interested in what he has to share. This prevents him from having to repeatedly market to a crowd that is not interested and saves him time.
Features we focused on:
Features we focused on:
From our walkthrough with users, we found what was clearly understood and where issues could arise. These were a few recommendations based on our findings from cognitive walkthrough:
Onboarding screen - In cases where the user does not find the universities or topics of his interest
We should make the interest’s tags look like hyperlinks so that user knows that he needs to click on them.
Place the message button on user’s profile in way that it gains user’s attention.
How to post general questions is unclear for the user. Have some action button on the home page to post questions.
We picked IPS Safety to be our solution. It would be a new device that would compose of:
We tested the prototype with graduate HCI students to get a better feel of how effective it is.
Goal + Methodology Goal: To successfully have the user navigate the application with ease, understand the features and complete the tasks.
Methodology: The usability test had:
A set of 3 tasks
A task wise evaluation sheet for the participant to fill out
A survey about the experience
User Testing Tasks
Task 1: Sign Up as a prospective student who has decided to go for either HCI or computer science at IUPUI in Indiana
Task 2: While browsing, find the university, IUPUI, and the course details of Computer Science in it.
Task 3: Open the feed titled, “What are some of the best courses offered at Cornell University?”
Details of the tasks can be found here.
Thus, we can make Edu-Assist helpful and guide prospective students for making the critical decision of choosing their future university and majors by bridging the gap between prospective and current students.